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Backpacking in Cbus

Emily Laine Miller is a junior at Olentangy Liberty High School.  And in addition to going to school, she also runs a backpack business, Laine Avenue, with her mom, Lisa Laine Miller

 

Laine Avenue offers two styles of backpacks: the Original and Convertible. Both of them have zip-off flaps that can be mixed and matched, and the Convertible also comes with a strap that converts the flap to a cross-body purse. Their line of school accessories includes notebooks and pencil bags with colors and patterns that match their backpack flaps.

 

Cbus Chic wanted to hear more from Emily and how she got her start with creating backpacks. So we chatted with Emily and got all the details on this entrepreneurial teen.

 

Cbus Chic: Can you tell us a little bit about Laine Avenue?

Emily: Laine Avenue is the only backpack on the market that has a changeable flap so you can customize your backpack look with mix-and-match colors and patterns. The flap is also removable and can convert into a cross-body purse, which is perfect for when you just need a small bag for essentials.

Beyond the backpack, Laine Avenue is also all about helping teens like me become entrepreneurs and earn money for college. Teens that sign-up to be Laine Avenue Backers earn a 25% commission on everything they sell.

Also, our online Life Skills Academy helps teens learn life skills that aren’t always taught in school.

 

Cbus Chic: When did you start Laine Avenue?

Emily: My mom and I spent two years researching backpacks and developing our prototype. Our backpack officially hit the market in March 2017.

 

Cbus Chic: What was the inspiration for launching?

Emily: What first started as an idea to simply save money for college has grown into a real business.

My parents have constantly talked to me about the importance of saving money for college, so I’ve always been selling trinkets and such to earn money. 

I came up with the idea for a backpack because every year, I had trouble finding a backpack that that I thought was stylish and that would hold all the things I have to carry for school. I also thought it would be cool to be able to change up the look of the backpack.

Once the idea got off the ground and I talked to my friends about it, I realized there are lots of teens like me who need a way to earn extra money outside of a regular part-time job. So my mom and I decided to set up the business in a way that supports other teens in being entrepreneurs and helping them learn life skills that aren’t always taught in school.

 

Cbus Chic: What has been your favorite of growing your business?

Emily: One of my favorite things about growing the business is seeing kids at my school or around town who I don’t know wearing a Laine Avenue backpack. The feeling is kind of like what it must be like to be a musician and hearing your song on the radio for the first time.

Getting media attention about the backpacks has also been super exciting. Laine Avenue backpacks were recently featured in a segment on the Today Show (1:15).

Seeing my picture on national TV and hearing host Hoda Kotb call my idea for the interchangeable flaps “genius” has been the icing on the cake so far.


Cbus Chic: What are some of your most popular items?

Emily: For girls, the lavender items in both the original and cross-body backpack styles have been the most popular. A lot of guys like the gray flap to have a tone-on-tone look with the gray backpack. 

 

Cbus Chic: Do you have any specials or sales coming up? 

Emily: We’re gearing up for the holiday season and getting ready to announce some new products, so stay tuned!

 


You can stay tuned to all of Laine Avenue (and their products) by visiting them online at www.laineavenue.com. And be sure to follow them on Facebook, Instagram, and Twitter: @LaineAvenue.

 

 

 

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