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Can a Dinner Party Lead to Media Coverage?

A few years ago, I interviewed a freelance journalist who writes for several national publications as a part of program I run with clients. I asked her to offer some insight about what it takes to write a pitch that gets noticed by journalists.  She said something so great that I wanted to share it with you, too.

Here’s the gist of what she said:

Pitch something interesting about your business, not just your event or your widget. Go deeper.  Find an interesting tid-bit of information that you could imagine sharing at a dinner party about your company.  What little nugget of interesting news can you share that goes deeper than just promoting your business?

For example, if you would start your dinner conversation with a sentence like this:

“You’re never going to believe this one…” 

then you are likely onto something hot.

She gave the example of a design-build firm who secured incredible coverage based on the fact that a client of theirs, who graduated from a school years ago that was being torn down, asked them if they could install the wood from the gymnasium floor in their home. Not only was it a “reclaim and recycle” story, it included history from the community (the old gym floor), and a local resident. 

Bingo. Media gold. That’s a winning pitch and leads to positive and interesting media coverage.

You won’t have stories like this every day, but when you do, share them with the media and increase you chance of gaining positive press for your business.

© 2019 Meredith Liepelt, Rising Star Publicity, LLC

Meredith Liepelt helps speakers, authors, and experts to build their brands by using publicity strategies. She offers personal branding coaching, media relations, and her flagship program where she books experts on lifestyle TV shows across the United States. For insights and inspiration, visit www.RisingStarPublicity.com.

This article may be reprinted when the copyright and author bio are included.

 

 

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