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DSW Winter Wonderland Pop-Up at Polaris

DSW is hosting a new Winter Wonderland pop-up store at its location at Polaris this holiday season! 

In partnership with JustFab and ShoeDazzle, DSW is offering the Winter Wonderland shop from now until the end of January 2019. The pop-up space features 2,000 pairs of JustFab and ShoeDazzle shoes in 250 styles, all with extended sizes. The space also offers more than 15 Instagram-ready photo moments including shoefies with inspiring phrases like “Good shoes take you to good places”, shoe phones with neon signage that says, “hello gorgeous” and “hello beautiful”, a shoe chandelier above a giant cake seating area, a glammed-out shopping cart, a selfie mirror for the “Shoe Obsessed” and three iconic walls with backdrops such as angel wings.

This partnership with JustFab and ShoeDazzle DSW to engage with a new audience of customers, those that typically shop through a subscription-based model, to offer them a unique shopping experience that is engaging and fun, and offers them a broad assortment of products, services and experiences. DSW is all about innovating to support the customer experience, which means offering the customer intuitive, engaging and personalized services that provide limitless opportunities to express themselves. Other examples of how DSW has done this include the revamped VIP rewards program and the nail bar also located at the Polaris store.

To learn more, click here.

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