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Growe Baby, Growe

Located inside the popular Short North-based Rowe Boutique is Growe Baby, a curated collection of gifting items and every day essentials for the modern parent.

Maren Roth founded Growe Baby after she became a parent herself to her little girl, Lennon. “Friends and customers were always asking me for suggestions for the types of baby gear I used,” she explains. “As I was writing list after list for people, I started to think that I should curate a baby section within the shop to highlight the best of the best!”

Roth with daughter

Roth says that Growe Baby is on a mission to carry carefully curated selections of quality items. “We don’t focus on trend, we focus on finding the best functional, stylish gear and bringing it to our customers,” she explains.


At Growe Baby, you’ll find items that focus on newborns and go up to 2 years old including bath toys, books, easy baby essentials like teethers, rattles, and drool bibs, swaddles, silicone bibs, dishes, and feeding utensils. 

The store also carries a curated line fo organic cotton clothing that is easy to mix and match to make dressing your little ones fuss-free and uncomplicated. “We carry a pre-walking and first steps moccasin,” adds Roth. “We also carry beautiful bedding and nursery decor.”

All of the items at Growe Baby are highly curated by Roth herself, who says she spent a lot of time researching brands that not only make your life easier as a parent but are also aesthetically pleasing for a more modern lifestyle.

A big part of Growe Baby, Roth says, is that the store doesn’t try to be everything to everyone. “I’m really trying to bring items into the assortment that are essential and functional for a parent no matter what type of parent you are,” she says. “We are a great gifting resource, as well. We can put together not only the cutest baby shower gift, but the parent-to-be will love every single item you give them.”

In addition to the uniqueness of the store itself, Roth says that she works with local mom influencers, such as Emily Brunotte of Champagne in the Rain

She’ll also take Growe Baby on the road and partner with local businesses that specialize in children’s activities like Art with Anna and Piccadilly.

Growe Baby is currently located inside of Rowe Boutique at 718 N. High Street in the Short North Arts District, although Roth says she aims to one day open a stand-alone Growe baby store.

Roth says she’s currently planning a spring event for Growe Baby, so stay tuned for that. To learn more about Growe Baby, follow along on Instagram.

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