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The Gemma Shop

The Gemma Shop offers curated and affordable women’s boutique pieces.

Want curated and affordable fashion? Don’t want to sacrifice style as a busy momma? Look no further than The Gemma Shop, a contemporary women’s boutique selling the clothing and accessories you want without breaking the bank. 

With a store based in Westerville, and an online shop with free shipping, owner Lauren Williams says she strives to keep the store’s assortment of inventory fresh and exciting with new arrivals every Wednesday. 

Williams launched The Gemma Shop in May 2016 as an online business that traveled around to different pop-up shops in the Columbus area. “I would find empty lease spaces and take over for a few days where the space felt like a little boutique oasis, then we would break it down after a weekend of business,” she explains. “I would move the pop-ups all over town so it was like finding a hidden gem within the city.”

The idea behind the “hidden gem” goes along with the shop’s name. “Gemma is Italian for Gem, which really speaks to the uniqueness of the assortment,” she says. “Our pieces are like finding a gem as not everyone in the area will be wearing it.”

Williams adds that she rarely re-orders pieces, to help make your selection even more unique but still on-trend. 

At The Gemma Shop, you’ll find women’s clothing and accessories from size extra small to 3X – and full of items that appeal to a range of clients — from the fashionista to the shopper who just wants to update her wardrobe with a few key pieces. Customers at the store are big on its denim, according to Williams. “It has a great fit and wears very well,” she says. “Overall, everyone loves the materials selected as they are soft and great quality.”

Not only are the products at The Gemma Shop unique, Williams says she also strives to make each customer’s experience in the store a unique one. “You receive one-on-one attention to make sure you are finding great pieces that will fit your body type and needs, as well as our focus always being on building a relationship with everyone who walks through our door, lands on our website, or follows us on social media,” she says.”We have been really grateful for the relationships we have built with our customers and look forward to meeting more amazing people within the community.”

The Gemma Shop strives to offer themed, monthly events with other small businesses, as well as girls’ nights. The next event at The Gemma Shop is coming up October 6, and is the store’s annual Fall Fest event. Learn more about the event here.

Williams says the store is always growing and evolving. She encourages readers to subscribe to emails to make sure you’re always in the know of what’s happening at the store.

The Gemma shop is located at 43 E College Ave in Uptown Westerville and is open Wednesday through Sunday.

To learn more about The Gemma Shop, visit You can also “like” them on Facebook and follow along on Instagram.

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