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A Business with Heart

UPDATE: In December 2016, Angie Myers become the new owner of Smidge and Pinch. And while Celebrations is no longer a part of the store, classes and rentals are still available.


Learn more at




IMG_5083After sharing a passion for crafting, party planning and creative projects, Theresa Crawford and her mother Susan Nevett decided to begin a business centered around it. Both women started Smidge and Pinch in 2010 as an online only retailer. Now, Smidge and Pinch is a boutique of party and bakery goods.


The store offers an array of items from personalized labels and tags to over 400 cookie cutters and cupcake liners. The boutique offers a rental service for larger items like cupcake stands, wedding signs and props.


“Think Pinterest meets Etsy and you have our shop,” says Crawford.


Smidge and Pinch has expanded their business to include a beautiful party room called “Celebrations,” where they hold events and teach classes. Right next to their shop on 343 W. Olentangy Rd (in Powell), the room acts as the heart of the business and its customers.


“It is perfect for a ‘tween cupcake decorating party or a large bridal shower,” explains Crawford.


“One of the great things about having a party with us is that we will do as little or as much as you want,” explains Crawford. “We have customers that want us to take care of everything and we have customers that bring in their own food and cake. We are flexible!”


“Celebrations” also offers classes that start at $25.00 which increases depending on the class. Supplies are included with the class and customers can always take home either a completed project or decorated cookies and cupcakes.


Ultimately, Smidge and Pinch is a business centered on the customer. Crawford believes the customers have determined the direction their business is headed.


“When we first opened the shop, we did not have classes or events in our plans,” says Crawford. “The requests from customers for classes and parties is the reason we have expanded to include our party room.”


IMG_5052Smidge and Pinch will continue to accommodate their customers well by offering several cookie decorating classes for adults during the month of February. One specific cookie decorating class they offer is a “Mom and Me” course. “We are always adding crafting classes, decorating classes as well as girls’ nights out and events just for children,” explains Crawford.


Currently, Crawford and Nevett are continuing to act on feedback from customers by searching for safe, nut free baking supplies and candy. They also hope to open a few more locations to accommodate their customers that travel from other parts of Columbus.“It makes me a better mother, wife and a better person in general because I’m doing what I love and it refreshes and reenergizes me,” Crawford said.


To learn more about their business visit their website at


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